According to the Realtime Report, 77% of Fortune Global companies use twitter marketing.  Social media has revolutionized marketing and small businesses are first adopting twitter as a marketing strategy. If your small business has been struggling to generate revenue or simply looking for a way to market your products or services, Twitter is a great tool to use. Here are some ways in which Twitter can help your small business.

  1. Present your Brand

Having a twitter account and profile provides you with a platform where you can tell your business story to the world. You can use Twitter to share information about current opportunities or any deals your business may be running.

This shows that your business is not only active, but also the fact that you are able to provide new and exciting products and services. Tying Twitter in with your marketing will see you generate incredible profits in no time. Remember to include information on how customers can get in touch with you.

  1. Create a Twitter community

For you to succeed in business, you need a community of loyal and interested customers. Twitter is not only a sales strategy, but also a platform to build great relationships. This team of customers will ensure that your business grows even in tough times. In addition, the community will help to spread the word to others. This is a great way to market your products and services.

In order to create a twitter community, you need to create awesome campaigns where you will ask people to interact with each other. This could involve a brainstorming session where the community members would come up with great ideas to propel your business to the next level.

As a small business owner, remember to always observe the 80/20 rule where 80% should be about things that interest your audience, while the 20% should be about promoting your products and services.

  1. Utilise the free advertising platform

Twitter is one of the social media platforms that offer you the chance to freely advertise your business. Before Twitter existed, marketing required a huge load of money. But now, your campaign can simply go viral without parting with any cent.

Always ensure that your brand stands out by creating unique, smart, eye catching videos and images. Your text should also be captivating and interesting to the reader.

  1. Determine your personality on Twitter

Twitter is a great platform to establish your personality. No one wants to do business with a boring personality. People want to know the kind of person you are before making any transactions. A great personality will attract the right clients and it will help you engage with your followers.

Getting started on Twitter may prove to be a bit difficult, but once you follow these ways, you can be rest assure that your small business will start attracting new customers in no time.