Internet marketing has evolved to be one of must have for any small business owner. Unfortunately, although online marketing avenues such as social media is free, most business owners do not have the time or the knowhow of how these platforms work. Marketing your business online is a great way to acquire more customers and even make your business internationally recognised.
For you to succeed in internet marketing, you need to have some things in place. Here are 7 small business internet marketing tips you need to take into consideration.
Have a plan in place
Do not get into online marketing without a plan in place. Create a plan that includes having a budget, setting realistic goals, advertising modes you’ll use, targets you need to achieve and who you’re intended audience is.
Update your website
If you had your website designed a decade ago. It’s time to update your site. Having a business site that looks like it’s still stuck in the early 2000s not only affects your visibility online, it also communicates to people that you’re not interested in providing any real value to them. What’s more, web standards change often.
It’s important to ensure that your site is on top of its game. Your site should also be mobile friendly. A research carried out in 2014 found out that nearly 80% local searches on a mobile phone ended up in a purchase. Have a web designer include this to make sure that you’re not missing out on mobile consumers.
Find out who your target audience is
Knowing what people expect from your product and what they would like to see more of is another way to get the most out of your internet marketing efforts. Try to add value by designing an online marketing strategy that targets your consumers. After determining who your target audience is, ensure that all your business information is complete. Yelp is an excellent place to host information about your company. Include operating hours, payment options and the location makes it easier for people to find your business.
Blogging is a great way to establish yourself as an expert in your field. Create content that is non-salesy and promote the content to your social networks. Aim to blog at least twice a week to increase your site’s visibility on search engines. You can include a call to action in each of your blog posts to generate more leads. Guest blogging is another great way to promote your website online.
Leverage social media
If your business is not using social media, it’s time to start using it. According to HubSpot CMO, social media produces double the marketing leads of direct mail, telemarketing. Social media can be overwhelming if you are just starting out. Choose one social media platform that you feel that you’re most comfortable with. Create content, share it and join discussions to engage with the community. Ensure the content is relevant and helpful to your audience to increase user engagement.
Configure your site for conversion
Your site is the hub of your online presence. Being an integral area of your lead generation strategy, your website should be the place that promotes relevant content, Include a call to action on your landing pages to get your visitors leads.
Optimize the URL in search ads
When creating a text ad, include a URL along with the title of the ad. Ensure that the content is relevant to the product/service you’re promoting.
A lot has been said about including keywords, but most businesses are not taking advantage of these opportunities, Create content with the right keywords that any user can easily find your business online. If you’re focusing more on local search, include local keywords such as names of your locale and addresses.
Evaluate your current marketing activities
Previously, you had to pay for an ad, run an advert and wait for customers to start calling. There was no way to assess if the marketing efforts were working or not. Nevertheless, nowadays, you can measure the results in real time. Every LinkedIn,advertising or tweet you publish can now be measured against a goal for a specific campaign.
Internet marketing doesn’t need to be complicated or confusing, By implementing these tips, you’ll be able to create a stronger online presence and acquire more leads.