There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.
How We Monitor Your Business Reputation
The first thing we do is to carry out our own research into your business to ascertain its reputation online and work out a plan of how we are going to improve and then monitor your online reputation – we do this using the following strategy:
1. Become well respected
According to several business experts, trust is a perishable asset and it is hard to gain. Making people respect you and your work is more important than any other online reputation management commandment.
2. We monitor what they are saying about you
Apart from the aforementioned reasons to monitor your online reputation, social media monitoring also can bring business! These days, lots of people ask questions via Twitter and Facebook because they are evaluating whether or not they should buy from you.
3.We react quickly and politely on your behalf
In case of a customer complaint via Twitter, for example, a prompt and simple “We are aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information. We identify negative responses/remarks and work to mitigate their spread and impact.
4. We Treat Your Google Page 1 as Your Business Card
First impressions count, and we do judge many books by their cover. If the words “scam” and “rip off” are associated with your brand, then that is something you should worry about.
We then work hard with you on a regular basis to improve and enhance your online reputation to bring in more business and more sales.