If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me?
With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people.
When it comes to businesses talking about utilizing Social Media usually sites like Facebook and Twitter are quick to come to mind, but YouTube is often left off the short list. With the stats that I have listed above it is a mystery to me how more Small Businesses are not taking advantage of the great opportunity YouTube provides.
I would even go as far as saying that people now enjoy more learning and searching for information through videos online over reading. The four points below are a few of the most important reasons why YouTube needs to be considered a Social Media staple for your business.
1. The Reach and Accessibility of YouTube
YouTube is not just used by the young generation anymore. As mentioned above the 2nd most amount of searches online are done on YouTube over all other sites.
Not only is there a large population of potential customers, but YouTube is easily accessible as well. The videos on the site can be shared or viewed by almost every smart phone on the market, and now by most new televisions that are sold. People have the ability to access the site when they want and where they want.
2. YouTube Advertising is Great!
Advertising on YouTube works exactly like a PPC ad where you bid on keywords and instead of a text ad coming up searchers will see your videos pop up. When creating a campaign you choose for your ad to either show up during a video or before, have your video show in a search, or promoted on the right display panel.
3. Tell your Story and Show off your Products
What better way to connect with potential customers or tell your brand’s story than through video. The emotional chords that videos can string are much more powerful than text or pictures.
Additionally, videos are a great way to show off. Whether it is showing how to use something, product launches or just demonstrating how amazing your products are videos are a great way to illustrate these points.
4. Make YouTube Channel a Destination for Viewers
After watching your video the next step for viewers is to check out your YouTube channel. This is a page that you should put in some effort and treat it as you would your website. If people can come to your YouTube channel and be able to read about your company, look at some pictures and videos they will be much more likely to then head over to your website and make a purchase.
How We Can Help:
Create and optimise your Youtube channel if you do not have one
Optimise all videos on your current channel
Create videos for your business – product or service
Fully optimise all your videos to show up in Google searches
Create and run a youtube advertising campaign